Design Thinking

Why Empathy Matters

By Lisa Helminiak

March 20, 2017

Azul Seven Webinar: April 11, 2017 11:00am – 12:00pm CST

Presenter: Lisa Helminiak

The case for human-centered design.

The standard methods of gaining customer input, such as, voice of customer reviews, surveys and focus groups are no longer enough to really understand what customers want and, especially, what they need. To differentiate and create or evolve more valuable products, truly gaining empathy with customers is where breakthrough ideas come from.

Lisa Helminiak, Founder and CEO of Azul Seven will talk about why empathy matters to product development.

Webinar attendees will learn:

  • Why empathy building leads to better and more profitable products
  • Proven processes that embed empathy gathering through the product development lifecycle
  • Staffing for empathy
  • Why aligning service and support matters more than ever
  • How to measure the impact of the human-centered design process

Registration for this webinar, coming soon.

Want to learn more about design for innovation or biomimicry?

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Webinar: Why Empathy Matters

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