Human-centered design is a tremendous tool for uncovering and addressing people’s needs. When we combine it with biomimicry, the potential for transformation is even greater. With biomimicry we’re able to unlock an even larger solution space and gain the necessary perspective to create Earth-friendly, sustainable designs.
Insights + Biomimicry
For design to positively impact people, planet and profit, we must research broader contexts. It requires that we look beyond our immediate human needs to also understand the needs of our ecosystems.
The discipline of biomimicry brings these additional layers of insight to design challenges. It helps us ask the right questions to gain empathy not only for our users, but also for our ecosystems and the other species in them.
Strategy + Biomimicry
Species that thrive in nature create conditions that are generous for future generations of their own kind, and others in their ecosystems. That’s the core tenant of biomimicry, and it’s as relevant to humans—and human endeavors—as it is to any other creature on Earth.
When we align strategy with this and other biomimetic principles, we’re able to root products, services and practices deeply into the mission or purpose of an organization. We’re able to move beyond the words and into the actions that have true impact.
Design + Biomimicry
From deeper research perspectives to adaptive prototyping, biomimicry promises significant upgrades to the design process.
With biomimicry, the ideas we produce are no longer limited by what we can know or imagine as a design team. Instead, they’re inspired by unique and relevant biological solutions that have been perfected by evolution across millions of years.
Furthermore, the core design lessons of biomimicry, known as Life’s Principles, provide both guide and measure for developing cradle-to-cradle concepts capable of fostering resilient and far-reaching ecosystems of their own.