Strategy

Human-centered design develops strategies by looking forward, not backward.

Traditionally, organizations rely heavily on data and past performance when developing strategies. Data is important, but it has an inherent weakness. It reports on the past, not the future.

By comparison, human-centered design is biased towards future action and engagement. We use prototyping, design sprints and testing to get feedback on possible future states. This approach produces balanced strategies and helps determine what will be viable, feasible and desirable in your market.

  • Digital Business & Service Strategy

    Azul Seven helps clients realize the enormous opportunity for innovation within a customer ecosystem—digital, mobile, telephonic and in person. We help clients understand all the complex interactions within their business and how they can better work together to create delightful experiences, develop more effective processes and identify the potential for new products and services. Using human-centered strategies, we can help clients recognize barriers to buying, uncover unexpected growth opportunities and drive revenue.

  • Behavior-Change Strategy

    Changing human behavior on a personal or systemic level is a massive challenge. When the success of your business or initiative relies on people behaving differently, there’s serious work to be done.

    At Azul Seven, we help clients design a series of interactions required to gradually nudge people towards new habits and—eventually—sustained behavior change. It’s complex, iterative work that requires absolute commitment to details. We’ve worked with clients in various industries including healthcare, financial services and government.

  • Brand Strategy

    Brand is not a logo or a tagline. It’s a person’s sum impression of an organization. With each new interaction, brands evolve within the hearts and minds of stakeholders and consumers alike.

    We design brand strategies that continually increase empathy and insight about the people our clients serve, making it easier to meet their needs and build emotional connections that increase the value of the brand.

Our Work

A Healthcare Solutions Company

A top five insurance…

A top five insurance provider hired…

A top five insurance provider hired Azul Seven to help establish a human-centered…

AARP

Re-imagining an experience, creating…

Re-imagining an experience, creating a new,…

Re-imagining an experience, creating a new, online subscription product.

Animal Humane Society

Shifting cultural norms and…

Shifting cultural norms and operational changes…

Shifting cultural norms and operational changes lead to strategic service design and strategy…

Be The Match

A nonprofit organization wanted…

A nonprofit organization wanted to explore…

A nonprofit organization wanted to explore new ways to revamp their outreach efforts.…

Want to learn more about how design thinking can inform your strategy? Get in touch.