Hamline University

We designed a user experience and component-based site architecture that worked to simplify the college application process and reduce costs for the university.

Universities are inherently some of the most complicated websites to architect. User audiences vary drastically, along with the types of information they need to access. Prospective and current students, alumni, faculty, staff and others need to be considered and guided clearly through a web of unique paths. For Hamline University, this challenge was primary in the redesign of its website.

Creating an intuitive environment for visitors to the site meant understanding each of our audience’s needs and building paths to accommodate them. Our IA team developed user personas to represent each group and created stories and scenarios to map the flow of each visitor through the site. With dramatic differences in user goals for faculty and staff, existing students and prospective students, several distinct experiences needed to be crafted.

In order to provide a simplified, targeted means of communication with different audiences, we developed a component-based site architecture. We organized all content types into modules and designed an interface that supports any number of module combinations. The result is the flexibility to consistently update the site, target different audiences at any time and maintain complete consistency throughout.

User testing for Hamline.edu generally served to confirm our assumptions about various user groups. We were, however, able to correct the effects of a seemingly small decision to rename a frequently used section of the site. Along with small adjustments, students confirmed that we made significant improvements to structure, allowing them to more easily find information relevant to their interest areas and improving the representation of the Hamline experience, online.

  • Research
  • User Experience Design
  • User Interface Design
  • Interaction Design
  • Content Strategy
  • Front-End Development

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