A leader in human resources and employee engagement software engaged Azul Seven to help align their brand with a shift in business models toward direct sales and consultative services.
Modern Survey is a leading producer of human resources and employee engagement software and services. Rather than maintain their focus as a technology company, Modern Survey realized its potential for growth in a consultative role with customers who were purchasing their products indirectly. They needed to shift directions, without alienating or directly competing with their well-established and profitable distribution network. Azul Seven was brought on to help align the brand with the business model shift toward direct sales and consultation, and create a supporting web presence.
Because customers had found their products to be mission critical, but had never purchased from the Modern Survey name, gaining exposure for the brand in this new context was important. Our strategy was to maximize Modern Survey’s exposure as a thought leader through speaking and publishing.
Azul Seven worked with Modern Survey to revise their overall brand strategy, even looking at a new name and mark for the company. After settling on the existing name, the Azul Seven team worked to refresh the logo and identity system. Modern Survey also needed a website to reflect its new positioning and generate new sales leads, so Azul Seven designed and developed the site for integration by Modern Survey’s development team. Continuing our strategy to gain exposure for the brand, the new site was set up for improved SEO with a focus on generating leads.
Since their shift to direct sales began and the refreshed brand launched, Modern Survey has successfully positioned itself as a thought leader, gaining public awareness as an industry expert through blogging, public speaking and national publication opportunities.
- Brand Strategy
- User Experience Design
- User Interface Design
- Interaction Design
- Graphic Design
- Front-End Development