NativeX hired Azul Seven to create intuitive data visualizations and reorganize a complicated interface to help video game developers monetize their game applications to maximize engagement and profit.

NativeX helps game developers advance their mobile games and applications. The NativeX Platform is an online tool for managing multiple apps. It helps monetize games by tracking users and their in-game purchases, managing inventory and handling customer service. Azul Seven partnered with NativeX to improve, restructure and update the design and usability of the NativeX Platform tool.

The original design provided a large quantity of data, but it wasn’t as useful or usable as it could be. Users were shown overwhelming amounts of data all at once and numerous navigation options made browsing overly complex. Some data categorizations were unintuitive, and visual design had not previously been a high priority. To add to the design challenges at hand, NativeX was also in the middle of a name and branding transition across all materials that needed to apply to the new system.

The Azul Seven team started by working with NativeX to determine what information users seek out the most. We spent time looking at what game developers really need in order to manage and monetize their apps. From this research, it was clear that the features needed some significant changes to be more useful. We found measures and features that did not add any real value or usefulness, along with some gaps in data. Unnecessary features were cut, and new ones were added to address unmet user needs. Our research also found that new users often wanted an introduction to the tool—an insight that led to the addition of an instructional tour component and a way to provide feedback to NativeX for ongoing improvements.

To present the new and legacy features in a more intuitive way, we created a hierarchy of content and organized the navigation into a simpler structure. After restructuring the system, we confirmed our insights by testing concepts with game designers who really use the platform. Testing and iterating our ideas helped further streamline the end experience.

As we applied visual design to communicate the system’s complex data, we made an effort to show rather than tell. Clean data visualizations allowed us to simplify the visual interface and make the information more digestible. We chose to surface highly relevant, contextual data according to where the user is in their experience, improving scannability. While the platform still presents much of the same data, it is reorganized to give the user the right data in the right format at the right time. This combination of tactics makes complex analytics more approachable and useful.

To bring the new design to realization, Azul Seven developed front-end code for the platform and NativeX fully implemented the new tool into their back end. The NativeX Platform redesign set the tone for other NativeX digital properties moving forward. With a combination of fresh design and intuitive structure, the platform serves its users in a way that allows them to maximize efficiency and focus on the success of their games and applications.

  • Research
  • Digital Business Strategy
  • User Experience Design
  • User Interface Design
  • Interaction Design
  • Front-End Development

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