Azul Seven CEO Lisa Helminiak on how the traditional definitions of failure and success limit our notion of what could be. Watch the video from Lisa’s TedxLakeville talk titled “Redefining Failure. Want to learn more about design for innovation or biomimicry? Contact Want to learn more about design for innovation or biomimicry? First Name*Last Name*Email* Country*United StatesCanadaAfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAntigua and BarbudaArgentinaArmeniaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia and HerzegovinaBotswanaBrazilBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCape VerdeCayman IslandsCentral African RepublicChadChileChinaColombiaComorosCongo, Democratic Republic of theCongo, Republic of theCosta RicaCôte d'IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEast TimorEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFaroe IslandsFijiFinlandFranceFrench PolynesiaGabonGambiaGeorgiaGermanyGhanaGreeceGreenlandGrenadaGuamGuatemalaGuineaGuinea-BissauGuyanaHaitiHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJapanJordanKazakhstanKenyaKiribatiNorth KoreaSouth KoreaKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMauritaniaMauritiusMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew ZealandNicaraguaNigerNigeriaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestine, State ofPanamaPapua New GuineaParaguayPeruPhilippinesPolandPortugalPuerto RicoQatarRomaniaRussiaRwandaSaint Kitts and NevisSaint LuciaSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSpainSri LankaSudanSudan, SouthSurinameSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTogoTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamVirgin Islands, BritishVirgin Islands, U.S.YemenZambiaZimbabwe CompanyJob FunctionAdministrativeComplianceDesignExecutiveFinanceMarketingOperationsPublic RelationsSalesSustainabilityOtherTitleWhat service are you interested in?UXService DesignBiomimicryBrandingDigital Product DesignDesign ResearchDesign SprintsProduct IdeationAre you looking to hire a design consultancy?YesNoNot right nowWhat is your primary industry?AgricultureApparelBankingBiotechnologyChemicalsCommunicationsConstructionConsultingEducationElectronicsEnergyEngineeringEntertainmentEnvironmentalFinanceFood & BeverageGovernmentHealthcareHospitalityInsuranceMachineryManufacturingMediaNot For ProfitRecreationRetailShippingTechnologyTelecommunicationsTransportationUtilitiesOtherPhoneIs your company using design thinking?YesNoYes, but want to learn moreNo, but want to learn moreIs your company familiar with Biomimicry?YesNoYes, but want to learn moreNo, but want to learn more* We take your privacy seriously. We do not sell or share your data. We use it to enhance your experience with our site and to analyze the performance of our marketing efforts. To learn more, please see our Privacy Notice. I agree Would you like to receive digital marketing insights in your inbox? We will send you a few emails each month about our newest content, upcoming events, and new services. Sign me up!